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13 August 2007
BMW renews Partnership with The Montgomerie, Dubai until 2010
BMW renews Partnership with The Montgomerie, Dubai until 2010
The Montgomerie, Dubai formally announced the continuation of its partnership with AGMC, the exclusive importer of BMW, MINI and Rolls-Royce in Dubai, Sharjah and the Northern Emirates.
AGMC has agreed to renew its position as The Montgomerie, Dubai’s official vehicle sponsor for an additional 3 years, seeing the relationship between the premium car brand and Dubai’s leading golf resort continue into 2010. The extensive agreement includes the provision of BMW vehicles to facilitate guest transfers for golfing patrons and hotel guests of the resort’s 5-star 20-room boutique accommodation.
Additionally, BMW has secured the title-sponsorship of a comprehensive calendar of golf events, including The Montgomerie, Dubai’s annual Captain’s Trophy, Club Championships, Men’s and Ladies’ Opens, and Citizens Stableford competitions, of which 8 are held annually. Furthermore, BMW will retain its position as the official hole-in-one sponsor for the championship course’s 6th hole, whereby any golfer achieving a hole-in-one will receive a custom Swiss-made BMW watch or a unique test-drive experience.
Both BMW and The Montgomerie, Dubai share an undeniable synergy, with the latter reaping a series of accolades since first signing up with BMW in 2005. The Montgomerie, Dubai has secured awards for its service excellence such as ‘Dubai’s Leading Golf Resort’ at the 2006 World Travel Awards as well as 2006 Troon Golf Facility of the Year.
Similarly, AGMC and BMW are unsurpassed in their efforts to support and drive an interest in golf locally and regionally, whether it be hosting golf events for its client base, or supporting Dubai’s efforts to promote itself and United Arab Emirates as a premier golfing destination through its support of events such as the Dubai Desert Classic.
Stathis Stathis, General Manager for AGMC stated “AGMC, as the exclusive BMW, MINI and Rolls-Royce importer in Dubai, Sharjah and the Northern Emirates, has been pro-actively involved in developing and promoting the local golfing scene for several years. In addition to our sponsorship of the Dubai Desert Classic in which we provide courtesy vehicles to transport players and VIP guests to and from the event, we also organise the UAE qualifying rounds for the BMW Golf Cup International which is the largest amateur golf tournament in the world. The UAE finalists will participate in the world final which will be held at the News South Wales Golf Club in Sydney, Australia, later this year.
“For many years BMW has been associated with sporting ambition and success. Just like its premium-sector products, AGMC sets high standards in its golfing activities, both as a tournament organiser and as an avid supporter of the game,” added Stathis.
Ken Kosak, General Manager for The Montgomerie, Dubai responded; ‘Both BMW and The Montgomerie, Dubai share a passion for innovation, brand integrity and outstanding customer service. We are thrilled to be re-signing with BMW as our primary sponsor and vehicle partner for another 3 years and we are extremely proud to be affiliated with such an esteemed international brand’.